YAMAHA

Yamaha's motorcycle racing program needed content that put the viewer at the edge of the track — the heat, the dirt, the speed. We shot a full race-day content package that fueled both athlete social and brand performance campaigns.

Racing content either lives in broadcast — too slow for social — or comes from phone-shot pit footage. Neither converts. The brand needed cinema-grade race footage cut for 4-second attention spans.

Multi-day race event coverage. Pit, pre-stage, and full-speed track footage. Slow-motion athlete profiles. Campaign cutdowns built to platform specs for Meta, YouTube, and CTV.