Inviktus Media
REPTILIA
CASE 02 — TACTICAL — Tactical · Brand Campaign

REPTILIA

CAMERA · Large-format cinemaROAS · 9.2×
OVERVIEW

Reptilia builds some of the best AR mounting solutions in the industry. The problem: their content didn't match their product quality. We rebuilt their visual identity and launched a full-stack performance campaign.

THE CHALLENGE

Running paid media for a firearms accessories brand means navigating Meta, Google, and programmatic without tripping policy. A violation costs weeks and budget. We've run this category long enough to know where the lines are.

THE APPROACH

Shot at an outdoor range. Built a creative strategy around the operator — not the gun. Ran compliant paid social, drove to a high-converting product page we also rebuilt.

RESULTS
9.2×
BLENDED ROAS
+$1.4M
REVENUE LIFT
Zero violations
AD ACCOUNT HEALTH
PRODUCTION FRAMES
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