MONSTER ARMY

Monster Army's athlete development program needed content that could hold its own next to Monster's flagship productions. We delivered a full content suite and performance campaign to drive program enrollment and brand affinity.

The audience is young, on their phones, and has a 2-second filter. Stock production values get scrolled past. They need to feel the speed, the commitment, the culture — or they're gone.

Multi-day shoot with athletes across multiple disciplines. Shot with high-speed-capable cameras for slow motion. Built a content engine of hero film, athlete cutdowns, and performance creative variants.