CASE 04 — MOTORSPORTS — Motorsports · Athlete Sponsorship
ZAFFLE
CAMERA · Compact cinemaROAS · 4.8×
OVERVIEW
Zaffle needed to establish credibility in the motocross world through athlete-backed content. We built the complete visual identity for their sponsored program — bike wraps, content production, and social performance campaigns.
THE CHALLENGE
A new sponsor in motocross has to earn the community's respect before they can sell anything. Content that looks like it doesn't belong gets ignored. Nobody out there hands a new brand the benefit of the doubt.
THE APPROACH
Full bike build documentation, race-day coverage, and athlete profile content. Built a Zaffle-branded content system that traveled with the team all season.
RESULTS
4.8×
BLENDED ROAS
+220%
BRAND AWARENESS LIFT
60+ assets
CONTENT PIECES
PRODUCTION FRAMES
