AMERICAN FORCE

American Force builds some of the most aggressive custom wheels and lifted trucks on the market. We shot a full showcase set at their live event — every truck, every angle, every detail — to build a visual library they can deploy across web, social, and dealer collateral.

Custom truck builds live and die by the detail shot. The chrome, the suspension geometry, the stance — you need to capture all of it in environments that don't look like a parking lot. Event coverage has to feel like a build reveal, not a swap meet.

Full event deployment with a multi-camera setup. Hero profile shots, tight detail work on wheels and suspension, and full-vehicle coverage for every build on display. Built a structured asset library organized by build for dealer and social use.