our process

A STRAIGHTFORWARD FLOW

DISCOVERY CALL | INTRO

NOT EVERYONE WE ENCOUNTER IS AN IDEAL FIT FOR VARIOUS REASONS, SO WE PUT A MAJOR EMPHASIS ON OUR DISCOVERY/INTRO PROCESS TO ENSURE WE ARE THE SOLUTION FOR YOU AND YOU ARE PREPARED TO GROW AND INVEST IN YOUR BRAND SUCCESS BOTH MENTALLY AND PHYSICALLY.

PRODUCTION

THEN COMES PRODUCTION, THE FUN PART. WE GET TO FILM AND SHOOT ALL THE CORE CONTENT AND GENERATE EVERYTHING WE NEED TO CREATE YOUR CONTENT OR ASSETS. THEN RIGHT INTO POST-PRODUCTION WHERE OUR EDITORS WILL CURATE THE CONTENT, CREATING ALL OF THE PIECES NEEDED.

ONBOARDING | SETUP

IF WE ARE A GOOD FIT AND THIS IS THE SOLUTION FOR YOU, WE LIKE TO GET RIGHT TO IT. THAT STARTS WITH GETTING EVERYTHING SQUARED AWAY FROM AGREEMENT, PAYMENT, BRAND PROFILE, COMMS CHANNEL, ASSET ACCESS, EVERYTHING SOUP TO NUTS, TO GET YOU ONBOARDED AND GET RIGHT TO THE PLANNING.

Execute/Deliver/Implement:

This is the fulfillment end of what we do, where we get right into the production of YOUR content, assets, or campaign strategy to where we can then deliver it to their team via cloud drive or if we are managing then we will implement said content or strategy and place it so it can be sent for approval.

PLANNING | SCHEDULING | LOGISTICS

DEPENDING ON WHICH PROGRAM YOU ARE ON, WE GET YOU STRAIGHT IN THE QUEUE TO PLAN YOUR PRODUCTION WHETHER THAT IS ON-SITE OR OFF-SITE, SETUP THE LOGISTICS, AND ALL THE DETAILS SO WE CAN GET THESE SCHEDULED AND ACTIVE. IF YOU ARE NOT ON THE FULL PRODUCTION PROGRAM AND DESIGN OR ADS ONLY IS YOUR CHOICE, THE PROCESS IS EVEN SMOOTHER AND QUICKER TO START.

Review/Revise/Repeat:

Review everything for bottlenecks AND shortcomings, ensure everything is executed to 100%, handle any sort of content or design revisions, analyze and assess ad campaigns and strategy for KPI and decide if we are going to shift and change copy, designs, content, budget, etc.

Our creative process:

Being kinesthetic and critical of our work, when possible we like to get a real-world view of the prospects, facilities, AND products, meet some of their core team that we will work directly with, and dive into the brand deepLY so we know as much as possible and can feel it. With creativity being pretty subjective, it’s crucial for our team to know the core of the brands we work with.

While some agencies do not ever meet or EVEN speak to their clients outside of calls, we do a lot of on-site filming for the brands we work with, so relationships and building a rapport ARE pretty important to our crew, yet again why we stay in our lane, staying in industries we live in and relate to

The rise of disposable media & attention economy has created a race to the bottom.

It’s not just about filling a content calendar – it’s about delivering a visual that drives real results for your clients.

In a world of noise, companies need stories that resonate and cut through.

WE ARE crafting high-end brand stories that deliver a long-term impact for our partners.

GRASSrootS in strategic storytelling and brand-building, OUR TEAM REALLY MAKES ALL THE DIFFERENCE WHEN IT’S TIME TO DOUBLE DOWN ON THE DIGITAL SIDE OF THE BUSINESS.